Previous Editions

3rd Edition

159

Number of applications

19

Selected for the pitching session phase

4

Selected for the Co - Design phase

1

Selected for the Proof Of Concept phase

Over 159 startups from 35 countries participated in the Call 4 Innovation "Beleaf - BeTheFuture 2023" by Philip Morris Italia in collaboration with Almacube, with the objective to make the tobacco production more sustainable.

Among them, 19 startups were selected for the pitching session, presenting innovative solutions in agritech, sustainability, and the circular economy. Of these, 4 finalist startups had the opportunity to enter the #codesign phase, collaborating with the company to validate their #technologies on real equipment and processes.

Finally, one organization was selected to develop a proof of concept.

Previous Editions

The numbers from the 1st and 2nd edition

170

Number of applications

27

Selected for the pitching session phase

6

Selected for the Co - Design phase

2

Selected for the Proof Of Concept phase

The 1° and 2° editions of the Call 4 Innovation "BeLeaf - BeTheFuture" by Philip Morris Italia, the second of which was organized with Almacube, received applications from 170 start-ups. 

During the selection process, 27 start-ups were selected for the pitching session, presenting solutions on agritech, sustainability and circular economy. Of these, 6 organizations were chosen for the co-design phase, where they collaborated with the company to test and validate their technologies in real industrial settings.

Finally, 2 organizations, one from each edition, were selected to develop a proof of concept, demonstrating the effectiveness of their innovative solutions.